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Home / Work / Rank-and-Rent Site Platform
Marketing Colabs ventureBuilt

Rank-and-Rent Site Platform

A platform for producing and maintaining hundreds of local service sites at a genuine quality bar.

What we set out to build

Local lead generation at scale, without the thin-content approach that gets a network de-indexed within a year.

What was built

  • A 757-site platform with a content pipeline built around a premium quality bar
  • Batch generation and insertion designed so quality does not degrade with volume

What it achieves

  • Scale without the doorway-farm failure mode, which is the difference between an asset and a liability in this model
The hard part: Every rank-and-rent network dies the same way: volume beats quality and the whole footprint goes. The engineering is in refusing to publish the thin version.

The stack

Python, static generation, SEO.

Common questions

How was this built?

This was built through Colabs, our sister company. A founder brought the idea and the domain knowledge, Colabs brought the team, the founder funded the build with a monthly subscription, and they hold equity in the company that resulted. We label every case study, because a studio that publishes its prices and argues the other side of its own comparisons has to be equally precise about its own portfolio.

What state is it in?

Built. We state that plainly rather than describing everything as production: several things here are deliberately gated, and the reason is usually evidence rather than a missing feature.

Can you build something like this for us?

That is the point of publishing it. The same patterns are in the catalogue at published prices, and you can scope your own version on the plain-English page without contacting us first.

Where to next

If something here is close to what you need, the same patterns are in the catalogue at published prices, or you can describe your version in plain English and get it scoped and priced without talking to anyone.

[ // / MARKETING ]

Other marketing work

Built with the same discipline, in the same domain.

[ COLABS VENTURE ]

Twitter Desk

A working desk for social monitoring, publishing and engagement rather than a scheduling tool.

Internal tooling →

Want something like this built?

The catalogue prices the patterns behind this work. Describe your version and the engine will scope it, including an allowance for anything nobody has costed.

Describe it in plain English → See all work