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198 write-ups, one per build

What each automation does, how it is put together, what it costs to build and run, where it goes wrong, and what Australian consent rules mean for it. No gated PDFs.

[ 01 / SMS & MESSAGING ]

SMS & messaging

SMS is the highest-open-rate channel most small businesses own and the least automated. A message that fires itself at the right moment replaces a job nobody on the team enjoys doing.

[ SMS & MESSAGING ]

Anonymous SMS Conversation: answering the questions you answer every day

Inbound messages are matched against intents, answered where the answer is known, and handed to a person the...

Automated conversation
[ SMS & MESSAGING ]

Appointment Reminders via SMS: the automation that stops customers forgetting you exist

A scheduler reads the booking source, works out who needs contacting and when, sends on the right channel, and...

Scheduled outreach
[ SMS & MESSAGING ]

Automated Review Requests: getting the right message to the right person, in seconds

Something happens in one of your systems and the right person hears about it within seconds, on the channel...

Event notification
[ SMS & MESSAGING ]

Automatic SMS Reminders with Azure: the automation that stops customers forgetting you exist

A scheduler reads the booking source, works out who needs contacting and when, sends on the right channel, and...

Scheduled outreach
[ SMS & MESSAGING ]

Broadcast SMS Messages to Subscribers: reaching everyone at once without breaking the rules

A list is maintained with real consent, a message is sent to many at once, and replies come back to one place...

Broadcast and subscriptions
[ SMS & MESSAGING ]

Contact Tracing App (for COVID-19): reaching everyone at once without breaking the rules

A list is maintained with real consent, a message is sent to many at once, and replies come back to one place...

Broadcast and subscriptions
[ SMS & MESSAGING ]

Contactless Mobile Payment SMS via Stripe: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ SMS & MESSAGING ]

Control Octopus Deployments with SMS: making two systems agree, permanently

Two tools that were never designed to talk are joined by a small service that owns the mapping, the retries and...

Systems integration
[ SMS & MESSAGING ]

Customer Conversations using Trello: making two systems agree, permanently

Two tools that were never designed to talk are joined by a small service that owns the mapping, the retries and...

Systems integration
[ SMS & MESSAGING ]

Forward SMS Content to Third-Party Sites: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ SMS & MESSAGING ]

Instant Lead Alerts: getting the right message to the right person, in seconds

Something happens in one of your systems and the right person hears about it within seconds, on the channel...

Event notification
[ SMS & MESSAGING ]

Integrate Airtable with Twilio SMS: making two systems agree, permanently

Two tools that were never designed to talk are joined by a small service that owns the mapping, the retries and...

Systems integration
[ SMS & MESSAGING ]

List Twilio numbers present on account: making two systems agree, permanently

Two tools that were never designed to talk are joined by a small service that owns the mapping, the retries and...

Systems integration
[ SMS & MESSAGING ]

Log Incoming Text Messages in Google Sheets: making two systems agree, permanently

Two tools that were never designed to talk are joined by a small service that owns the mapping, the retries and...

Systems integration
[ SMS & MESSAGING ]

Passcode-protected SMS Bot: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ SMS & MESSAGING ]

Patient Outreach: the automation that stops customers forgetting you exist

A scheduler reads the booking source, works out who needs contacting and when, sends on the right channel, and...

Scheduled outreach
[ SMS & MESSAGING ]

Send & receive SMS messages: what it does, what it costs, and how we build it

A focused service handles the events, the state and the failure cases, and stays small enough to reason...

Custom build
[ SMS & MESSAGING ]

Send and Receive SMS Anonymously: answering the questions you answer every day

Inbound messages are matched against intents, answered where the answer is known, and handed to a person the...

Automated conversation
[ SMS & MESSAGING ]

Send SMS Notifications from a browser (variant A): getting the right message to the right person, in seconds

Something happens in one of your systems and the right person hears about it within seconds, on the channel...

Event notification
[ SMS & MESSAGING ]

Send SMS Notifications from a Browser (variant B): getting the right message to the right person, in seconds

Something happens in one of your systems and the right person hears about it within seconds, on the channel...

Event notification
[ SMS & MESSAGING ]

SMS Auto-response: answering the questions you answer every day

Inbound messages are matched against intents, answered where the answer is known, and handed to a person the...

Automated conversation
[ SMS & MESSAGING ]

SMS Forwarding: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ SMS & MESSAGING ]

SMS Forwarding to Multiple Numbers: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ SMS & MESSAGING ]

SMS Opt-In Builder: reaching everyone at once without breaking the rules

A list is maintained with real consent, a message is sent to many at once, and replies come back to one place...

Broadcast and subscriptions
[ SMS & MESSAGING ]

SMS Receipts for Stripe Payments: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ SMS & MESSAGING ]

Subscribing for SMS Updates: reaching everyone at once without breaking the rules

A list is maintained with real consent, a message is sent to many at once, and replies come back to one place...

Broadcast and subscriptions
[ SMS & MESSAGING ]

Transfer Twilio numbers between subaccounts: making two systems agree, permanently

Two tools that were never designed to talk are joined by a small service that owns the mapping, the retries and...

Systems integration
[ SMS & MESSAGING ]

Trigger SMS based on Segment Events: making two systems agree, permanently

Two tools that were never designed to talk are joined by a small service that owns the mapping, the retries and...

Systems integration
[ 02 / VOICE & CALL FLOWS ]

Voice & call flows

A missed call is a lost job. Call automation makes the phone behave predictably: it routes, screens, records and follows up without a receptionist sitting on it.

[ VOICE & CALL FLOWS ]

Add an MP3 to a Phone Call: capturing what was said and doing something with it

The content of an interaction is captured, stored against the customer, and turned into a follow-up action...

Capture and follow-up
[ VOICE & CALL FLOWS ]

AI Phone Agent with Twilio Conversation Relay: how an AI phone agent actually works, and what it costs to run

A speech pipeline sits on the call: audio in, transcription, a language model deciding what to say, speech back...

Conversational AI
[ VOICE & CALL FLOWS ]

Block Spam Calls: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ VOICE & CALL FLOWS ]

Broadcast Voice Notifications: getting the right message to the right person, in seconds

Something happens in one of your systems and the right person hears about it within seconds, on the channel...

Event notification
[ VOICE & CALL FLOWS ]

Build a Phone Menu (IVR): never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ VOICE & CALL FLOWS ]

Call Forwarding: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ VOICE & CALL FLOWS ]

Call forwarding with Caller ID: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ VOICE & CALL FLOWS ]

Call Forwarding with Voicemail: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ VOICE & CALL FLOWS ]

Conference Line with Phone Verification: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VOICE & CALL FLOWS ]

Gated Conference Line: running live sessions your customers can join in one tap

Participants join a room or bridge through a link or a number, with access control, identity and an optional...

Live sessions
[ VOICE & CALL FLOWS ]

Inbound Telephony Voice Agent with Deepgram: how an AI phone agent actually works, and what it costs to run

A speech pipeline sits on the call: audio in, transcription, a language model deciding what to say, speech back...

Conversational AI
[ VOICE & CALL FLOWS ]

Interactive Routing using Studio: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ VOICE & CALL FLOWS ]

Open Conference Line: running live sessions your customers can join in one tap

Participants join a room or bridge through a link or a number, with access control, identity and an optional...

Live sessions
[ VOICE & CALL FLOWS ]

Outbound Telephony Voice Agent with Deepgram: how an AI phone agent actually works, and what it costs to run

A speech pipeline sits on the call: audio in, transcription, a language model deciding what to say, speech back...

Conversational AI
[ VOICE & CALL FLOWS ]

PIN-protected Conference Line: running live sessions your customers can join in one tap

Participants join a room or bridge through a link or a number, with access control, identity and an optional...

Live sessions
[ VOICE & CALL FLOWS ]

Process Payments via Phone Call: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ VOICE & CALL FLOWS ]

Rapid Response Broadcasting Kit: reaching everyone at once without breaking the rules

A list is maintained with real consent, a message is sent to many at once, and replies come back to one place...

Broadcast and subscriptions
[ VOICE & CALL FLOWS ]

Real-time AI Voice Assistant with OpenAI's Realtime API: how an AI phone agent actually works, and what it costs to run

A speech pipeline sits on the call: audio in, transcription, a language model deciding what to say, speech back...

Conversational AI
[ VOICE & CALL FLOWS ]

Reject Calls with Blocklist: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ VOICE & CALL FLOWS ]

Review Rewards App: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ VOICE & CALL FLOWS ]

Voice Auto-response: answering the questions you answer every day

Inbound messages are matched against intents, answered where the answer is known, and handed to a person the...

Automated conversation
[ VOICE & CALL FLOWS ]

Voice Recording w/ Follow Up Text: capturing what was said and doing something with it

The content of an interaction is captured, stored against the customer, and turned into a follow-up action...

Capture and follow-up
[ 03 / VERIFICATION & IDENTITY ]

Verification & identity

Account takeover and fake signups are cheap to attempt and expensive to clean up. Verification is the one control that stops both at the door.

[ VERIFICATION & IDENTITY ]

Add User Verification to your App: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

Fast Checkout with SMS Verification: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

International Telephone Input Validation: what it does, what it costs, and how we build it

A focused service handles the events, the state and the failure cases, and stays small enough to reason...

Custom build
[ VERIFICATION & IDENTITY ]

Lookup Phone Number Intelligence: never lose a job to a missed call again

Inbound traffic is inspected, scored and sent somewhere deliberate: a person, a menu, a voicemail, or nowhere...

Call routing and screening
[ VERIFICATION & IDENTITY ]

Omnichannel 2FA: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

One-click Email Verification with "Magic Links": locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

SMS verification with retry logic and voice fallback: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

TOTP with SMS 2FA fallback: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

User Registration with SMS Phone Verification: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

Verify Passkeys: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

Verify Push Sample Backend: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

Verify SNA Sample Backend: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ VERIFICATION & IDENTITY ]

Verify TOTP: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ 04 / WHATSAPP & CHAT ]

WhatsApp & chat

For customers who live in WhatsApp, an SMS is an interruption and a phone call is worse. Meeting them on the channel they chose lifts response rates without extra effort from your team.

[ 05 / VIDEO & TELEHEALTH ]

Video & telehealth

A link that opens in a browser beats asking a customer to install anything. For quotes, consults and inspections, five minutes of video removes a site visit.

[ 06 / EMAIL & NOTIFICATIONS ]

Email & notifications

Email is still where receipts, quotes and confirmations belong. The value is in knowing what happened to each one, and in escalating to another channel when nothing does.

[ 07 / FLOW AUTOMATION ]

Flow automation

Some processes change monthly. Building those in a visual flow means your team can adjust the wording and the branching without a developer in the loop.

[ 08 / UNIFIED CONVERSATIONS ]

Unified conversations

Most businesses have the same customer in four places. A unified thread stops the same question being answered twice and different answers being given.

[ 09 / CONTACT CENTRE ]

Contact centre

Once you pass a handful of people answering calls and messages, routing and visibility matter more than the phone system itself. A programmable contact centre is configured to your process instead of the other way around.

[ 10 / DELIVERY & TOOLING ]

Delivery & tooling

Automation is only trustworthy if it can be changed safely. This is the difference between a clever prototype and something you can run a business on.

[ 11 / COMPLIANCE & RECORDS ]

Compliance & records

Compliance work sells itself when there is a date attached. The rest of the time it is cheap insurance that stops a good business getting a bad letter.

[ 12 / WORKFLOW AUTOMATION ]

Workflow automation

Most manual work in a small business is not inside a system. It is the copying between two systems that were never designed to meet.

[ WORKFLOW AUTOMATION ]

AI Step Inside a Workflow: giving an assistant real access without giving it the keys

An assistant is given a small set of explicitly defined, permission-scoped tools against your systems, and...

Scoped assistant access
[ WORKFLOW AUTOMATION ]

Airtable Job Board Automation: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Airtable to Dropbox Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Airtable to Gmail Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Airtable to Google Calendar Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Airtable to SMS Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Airtable Workflow with an AI Step: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Asana to Postgres Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Calendar & Scheduling Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

CRM Record Sync Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Dropbox Workflow with an AI Step: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Email to HubSpot Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Email to Telegram Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

File & Document Processing Pipeline: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Gmail Workflow with an AI Step: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Calendar to Gmail Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Docs to WhatsApp Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Drive to Google Calendar Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Drive to Google Docs Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets Operations Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to Gmail Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to Google Calendar Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to Google Docs Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to Google Drive Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to Stripe Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to Telegram Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to Trello Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to WhatsApp Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets to WooCommerce Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Google Sheets Workflow with an AI Step: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

HubSpot to Gmail Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Inbox Triage & Routing Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Managed Workflow Engine (Your Own Instance): owning the tool instead of renting a seat

An open-source platform is deployed on infrastructure you own, branded, integrated with your other systems,...

Platform operation
[ WORKFLOW AUTOMATION ]

Microsoft Excel to Microsoft Outlook Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Microsoft Outlook Workflow with an AI Step: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Microsoft Teams Workflow with an AI Step: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

MySQL to Microsoft Outlook Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Notion Knowledge Base Automation: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Postgres to Telegram Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

QuickBooks to Stripe Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Shopify Order Operations Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Shopify Workflow with an AI Step: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Slack & Teams Alert Routing: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Slack to HubSpot Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Telegram to Gmail Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Telegram to Shopify Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Webhook Router & Transformer: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

WhatsApp Workflow with an AI Step: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ WORKFLOW AUTOMATION ]

Xero Invoice Sync Workflow: killing the copy-paste job nobody wants to own

A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place...

Workflow orchestration
[ 13 / TRADE & JOB MANAGEMENT ]

Trade & job management

Australian trades already run a job management system and an accounting system. The money leaks in the gap between them, and so does the time.

[ TRADE & JOB MANAGEMENT ]

AroFlo Integration & Reporting: two systems, one version of the truth

A small stateless service sits between two platforms, owns the field mapping in both directions, and reconciles...

System connector
[ TRADE & JOB MANAGEMENT ]

Automated Invoice Chasing from Job Data: two systems, one version of the truth

A small stateless service sits between two platforms, owns the field mapping in both directions, and reconciles...

System connector
[ TRADE & JOB MANAGEMENT ]

Fergus Integration & Sync: two systems, one version of the truth

A small stateless service sits between two platforms, owns the field mapping in both directions, and reconciles...

System connector
[ TRADE & JOB MANAGEMENT ]

Job Record to Customer SMS Thread: two systems, one version of the truth

A small stateless service sits between two platforms, owns the field mapping in both directions, and reconciles...

System connector
[ TRADE & JOB MANAGEMENT ]

ServiceM8 to Xero Connector: two systems, one version of the truth

A small stateless service sits between two platforms, owns the field mapping in both directions, and reconciles...

System connector
[ TRADE & JOB MANAGEMENT ]

simPRO to Xero Connector: two systems, one version of the truth

A small stateless service sits between two platforms, owns the field mapping in both directions, and reconciles...

System connector
[ TRADE & JOB MANAGEMENT ]

Timesheet to Payroll Sync: two systems, one version of the truth

A small stateless service sits between two platforms, owns the field mapping in both directions, and reconciles...

System connector
[ TRADE & JOB MANAGEMENT ]

Tradify to Xero Connector: two systems, one version of the truth

A small stateless service sits between two platforms, owns the field mapping in both directions, and reconciles...

System connector
[ 14 / APPLIED AI ]

Applied AI

AI is worth buying when it removes a specific, repeated, checkable task. It is worth avoiding everywhere else, and we will tell you which is which.

[ APPLIED AI ]

AI Outbound Follow-Up Calls: what an AI voice agent can and cannot do on a real phone line

Audio streams into transcription, a bounded language model decides what to say next, speech comes back, and the...

Voice agent
[ APPLIED AI ]

AI Receptionist (Open Framework): what an AI voice agent can and cannot do on a real phone line

Audio streams into transcription, a bounded language model decides what to say next, speech comes back, and the...

Voice agent
[ APPLIED AI ]

Assistant Access to Your Systems: giving an assistant real access without giving it the keys

An assistant is given a small set of explicitly defined, permission-scoped tools against your systems, and...

Scoped assistant access
[ APPLIED AI ]

Call Summary into the Customer Record: turning paper and PDFs into data you can actually use

Documents and photos come in, structured fields come out, and anything the model is not confident about is...

Document extraction
[ APPLIED AI ]

Grounded Chatbot on Your Own Documents: answers from your own documents, with the source attached

Your own documents are indexed, the relevant passages are retrieved for each question, and the answer is...

Grounded retrieval
[ APPLIED AI ]

Quote & Purchase Order Parsing: turning paper and PDFs into data you can actually use

Documents and photos come in, structured fields come out, and anything the model is not confident about is...

Document extraction
[ APPLIED AI ]

Site Photos to Compliance Report: turning paper and PDFs into data you can actually use

Documents and photos come in, structured fields come out, and anything the model is not confident about is...

Document extraction
[ APPLIED AI ]

Supplier Invoice & Bill Extraction: turning paper and PDFs into data you can actually use

Documents and photos come in, structured fields come out, and anything the model is not confident about is...

Document extraction
[ 15 / SELF-HOSTED PLATFORMS ]

Self-hosted platforms

Per-seat SaaS is fine until you have staff. Self-hosting the same capability turns a growing monthly bill into a fixed one, and the data stays yours.

[ SELF-HOSTED PLATFORMS ]

Backups, Restores & Upgrade Path: what happens after the automation is built

Every flow emits a heartbeat, a missing heartbeat pages a human, incidents are logged with a cause, and the...

Operate and report
[ SELF-HOSTED PLATFORMS ]

Privacy-First Web Analytics: owning the tool instead of renting a seat

An open-source platform is deployed on infrastructure you own, branded, integrated with your other systems,...

Platform operation
[ SELF-HOSTED PLATFORMS ]

Self-Hosted Booking (Cal.com): owning the tool instead of renting a seat

An open-source platform is deployed on infrastructure you own, branded, integrated with your other systems,...

Platform operation
[ SELF-HOSTED PLATFORMS ]

Self-Hosted CRM (Twenty): owning the tool instead of renting a seat

An open-source platform is deployed on infrastructure you own, branded, integrated with your other systems,...

Platform operation
[ SELF-HOSTED PLATFORMS ]

Self-Hosted E-Signature (Documenso): owning the tool instead of renting a seat

An open-source platform is deployed on infrastructure you own, branded, integrated with your other systems,...

Platform operation
[ SELF-HOSTED PLATFORMS ]

Self-Hosted Forms & Surveys (Formbricks): owning the tool instead of renting a seat

An open-source platform is deployed on infrastructure you own, branded, integrated with your other systems,...

Platform operation
[ SELF-HOSTED PLATFORMS ]

Self-Hosted Shared Inbox (Chatwoot): owning the tool instead of renting a seat

An open-source platform is deployed on infrastructure you own, branded, integrated with your other systems,...

Platform operation
[ 16 / PAYMENTS & BILLING ]

Payments & billing

Taking the payment is the easy part. Making the payment agree with the invoice, the job and the ledger is where businesses lose hours and money.

[ PAYMENTS & BILLING ]

Accept a Payment: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Billing IOS SDK: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Checkout One Time Payments: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Checkout Single Subscription: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Commercetools Stripe Example Site: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Crypto Embedded Components Onramp: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Identity: locking the front door without losing the customer

A code, push or cryptographic challenge is issued to a channel the customer controls, then checked with strict...

Identity assurance
[ PAYMENTS & BILLING ]

In-Person Card Payments: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Issuing: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Issuing Treasury: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Link: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Machine Payments: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Marketplace & Split Payments: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Oasis Hubs Dotnet: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Online Checkout & Payment Links: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Payment to Invoice Reconciliation: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

PayTo & PayID Deposits: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Push Provisioning Samples: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Samples List: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Stripe Node Cloudflare Worker Template: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Stripe Terminal Cancel Actions: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Stripe Terminal Collect Payments: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Stripe Terminal List Readers: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Subscription & Maintenance Plan Billing: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Subscription Use Cases: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Subscriptions with Card and Direct Debit: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Sync Data Stripe App: making two systems agree, permanently

Two tools that were never designed to talk are joined by a small service that owns the mapping, the retries and...

Systems integration
[ PAYMENTS & BILLING ]

Tap to Pay Android Demo: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ PAYMENTS & BILLING ]

Terminal Apps on Devices: connecting the message to the money, safely

A communication event triggers a money or fulfilment event, or the reverse, with the two systems reconciled so...

Payments and fulfilment
[ 17 / RUN IT FOR ME ]

Run it for me

An automation nobody watches is a liability with good intentions. The difference between a clever build and a dependable one is entirely in what happens after launch.

Reading is cheaper than rebuilding

If one of these describes your problem, the call is the short version.