Book a scoping call →
Solutions by outcomeNever miss work26Every call, lead and enquiry answered, routed or captured.Get paid faster32Money collected, matched and reconciled without chasing.Fill the diary12Fewer no-shows, fuller weeks, less phone tag.Answer without staff16The repeated questions handled, the rest escalated.Join up the systems77Data entered once, moving everywhere it is needed.Verify and secure15Real customers in, fraud and fakes out.Prove you are compliant8Obligations met by default, evidence captured automatically.Run it for me12Someone watching, someone answering, every month.
Solutions by capabilitySMS & messaging28Voice & call flows22Verification & identity13WhatsApp & chat5Video & telehealth4Email & notifications4Flow automation3Unified conversations2Contact centre5Delivery & tooling2Compliance & records5Workflow automation49Trade & job management8Applied AI8Self-hosted platforms7Payments & billing29Run it for me4
All 198 builds Describe it in plain English Venture models Instant scope & price Free tools Search everything Connections Integration guides Workflow library By integration Partnerships Contract roles Honest comparisons Field notes Work we have built Colabs How it works Platforms & licensing Pricing Book a scoping call
Home / Partnerships
Partnerships

Refer it, or sell it as your own.

Two models, both with the commercials published rather than negotiated in the dark. Referral suits anyone who already advises businesses that need this. White-label suits agencies who want an automation line without hiring for it.

Referral partnership White-label partnership Contract roles instead
[ REF / REFERRAL PARTNERSHIP ]

Referral partnership

Introduce a client, take a share, stay out of delivery. Accountants, bookkeepers, IT providers, web agencies, industry consultants — anyone who already hears the complaint that this fixes.

Your share10% of the build fee, plus 10% of the managed fee for 12 months
When you are paidWithin 7 days of the client's payment clearing
Your effortOne warm introduction. Sit in on the call or do not, as you prefer
Client relationshipOurs. We contract, deliver, support and invoice the client directly
BrandingOurs. The client knows we exist
AttributionTracked from the introduction, not from a cookie. Your referrals are yours
[ WE DO ]

Our side

  • Scope, quote, build, run and support
  • Carry the delivery risk and the warranty
  • Tell you honestly when your referral should not buy
[ YOU DO ]

Your side

  • Make the introduction with a sentence of context
  • Tell us if there is a conflict with your own services
  • Nothing else, unless you want to
The honest bit: If you want to own the relationship and set the price, referral is the wrong shape. Take the white-label instead.
[ WHI / WHITE-LABEL PARTNERSHIP ]

White-label partnership

Sell it as your own product. We are invisible. Agencies, MSPs and consultancies with an existing book who want an automation line without hiring engineers.

Your cost60% to 65% of our published list price for builds; 65% for managed fees
Your priceWhatever you decide. The margin is yours
Client relationshipYours entirely. Your contract, your invoice, your brand
Our visibilityNone, unless you introduce us. We do not contact your client
Support pathYou are first line; we are second line behind you, within agreed hours
VolumeThree engagements a year holds wholesale rates. Below that it reverts to referral terms
[ WE DO ]

Our side

  • Build and run under your brand, to your timeline
  • Give you the proposal content, the spec tables and the demos to sell with
  • Stay off the client's radar completely unless you ask otherwise
[ YOU DO ]

Your side

  • Own the client, the contract, the pricing and first-line support
  • Brief us properly: we cannot ask your client directly
  • Carry your own professional indemnity for the work you sell
The honest bit: White-label means you carry the client's expectations. If a build slips, they hear it from you, not us. Partners who want the margin without that exposure are usually better off reselling under our brand.
[ 03 / THE BOUNDARIES ]

Agreed before the first job

The questions that cause every partnership argument, answered up front.

Who owns the client

Referral: us. White-label and reseller: you. It is written down before the first job, not worked out afterwards.

Who owns the accounts

The client, always. Platform accounts are in their name under every partnership model, so nobody is holding anyone hostage.

Who owns the code

The client owns their build. We keep the reusable stack. Neither of us can hold the other's work to ransom.

What happens if we part ways

The client's automation keeps running. Any licence we grant survives the partnership ending, because the alternative punishes the only person who did nothing wrong.

Non-solicitation

We do not approach your clients. If one approaches us directly during an active partnership, we tell you.

Rates change with notice

Wholesale rates are reviewed annually with 60 days' notice, and never retroactively on work already quoted.

Want to talk it through?

Tell us which model fits and roughly how many clients you would bring. We will send the agreement.

Email us → See the contract roles