Refer it, or sell it as your own.
Two models, both with the commercials published rather than negotiated in the dark. Referral suits anyone who already advises businesses that need this. White-label suits agencies who want an automation line without hiring for it.
Referral partnership
Introduce a client, take a share, stay out of delivery. Accountants, bookkeepers, IT providers, web agencies, industry consultants — anyone who already hears the complaint that this fixes.
| Your share | 10% of the build fee, plus 10% of the managed fee for 12 months |
|---|---|
| When you are paid | Within 7 days of the client's payment clearing |
| Your effort | One warm introduction. Sit in on the call or do not, as you prefer |
| Client relationship | Ours. We contract, deliver, support and invoice the client directly |
| Branding | Ours. The client knows we exist |
| Attribution | Tracked from the introduction, not from a cookie. Your referrals are yours |
Our side
- Scope, quote, build, run and support
- Carry the delivery risk and the warranty
- Tell you honestly when your referral should not buy
Your side
- Make the introduction with a sentence of context
- Tell us if there is a conflict with your own services
- Nothing else, unless you want to
White-label partnership
Sell it as your own product. We are invisible. Agencies, MSPs and consultancies with an existing book who want an automation line without hiring engineers.
| Your cost | 60% to 65% of our published list price for builds; 65% for managed fees |
|---|---|
| Your price | Whatever you decide. The margin is yours |
| Client relationship | Yours entirely. Your contract, your invoice, your brand |
| Our visibility | None, unless you introduce us. We do not contact your client |
| Support path | You are first line; we are second line behind you, within agreed hours |
| Volume | Three engagements a year holds wholesale rates. Below that it reverts to referral terms |
Our side
- Build and run under your brand, to your timeline
- Give you the proposal content, the spec tables and the demos to sell with
- Stay off the client's radar completely unless you ask otherwise
Your side
- Own the client, the contract, the pricing and first-line support
- Brief us properly: we cannot ask your client directly
- Carry your own professional indemnity for the work you sell
Agreed before the first job
The questions that cause every partnership argument, answered up front.
Who owns the client
Referral: us. White-label and reseller: you. It is written down before the first job, not worked out afterwards.
Who owns the accounts
The client, always. Platform accounts are in their name under every partnership model, so nobody is holding anyone hostage.
Who owns the code
The client owns their build. We keep the reusable stack. Neither of us can hold the other's work to ransom.
What happens if we part ways
The client's automation keeps running. Any licence we grant survives the partnership ending, because the alternative punishes the only person who did nothing wrong.
Non-solicitation
We do not approach your clients. If one approaches us directly during an active partnership, we tell you.
Rates change with notice
Wholesale rates are reviewed annually with 60 days' notice, and never retroactively on work already quoted.
Want to talk it through?
Tell us which model fits and roughly how many clients you would bring. We will send the agreement.