What we hold about the company, and what we refuse to do with it.
The account is for a business. The record is how we choose tools and a roadmap. It is not a mailing list.
Betr, Sunshine Coast, Queensland
This page is about the account and the site. It is not legal advice, and it is not your privacy policy for your own customers.
The operator is Betr. The contact is hello@betr.agency. The work is done from Queensland, Australia, for businesses, mostly in Australia. The account is for a business. It is not a product for children, and we do not want an account opened for one.
What signup stores
Only enough to know who signed in, and which company they belong to.
Email, name, a hash of the password, the company name you typed, a timezone, and the role inside the organisation. The organisation holds an optional website, phone, industry, size, the systems you named, the first job you wanted stopped, and where you came from.
What the engagement form adds
One JSON document on the organisation. You can leave fields blank. A required field you do not want to answer would produce a lie, so we do not require them.
Identity of the business: legal name, trading name, an optional company number, country, city, what you do, and when you started. We do not check the company number against a register.
How to reach you, and the public pages you choose to list: site, phone, and whichever of LinkedIn, Instagram, Facebook, X, YouTube, TikTok, or Google Business you fill in. Leave them blank if you do not want them in the record.
The work: tools you already pay for, who does the repeated work, what is still manual, how much should run without a person, what must never be automated, the goals, and a revenue band you can mark as prefer not to say.
Sending stores that document and the time it was sent. We do not email it to you, and we do not put it on a mailing list. A copy can be handed to the review system we operate, when that system is configured. It is still the same record, not a campaign.
Plan, messages, leads
These exist so the account can do its job, and so a colleague sees the same company.
Plan stores the builds you added, quantities, and the systems you said a build would have to talk to. Messages you have sent us, and our replies, are stored on the organisation.
The assistant stores the thread on the project. When it is switched on, the message you just sent and the recent thread are passed to Anthropic to produce the reply, along with a summary of the plan so the totals stay honest. Teammates on the same plan can read the thread. If you do not want a sentence in that thread, do not type it. There is no separate hidden training use. We do not sell the thread.
If you publish the lead form, the leads it receives are stored on the organisation for the team to read. That form is off until you use it.
No sale, no quiet email
The record is for choosing tools and a roadmap, or for not choosing them.
We do not sell the company record, the plan, or the thread. We do not email the company record. We do not use it to advertise other businesses to you.
Your customers' message history, call recordings, and ledger lines stay in the systems you already pay for, unless a specific build is agreed and that build's page says what it stores. This account does not vacuum them in at signup.
Write, and we will answer about your own record
There is no self-serve delete button yet. Asking works.
We keep the account while it is open. Email hello@betr.agency to ask for the record, to correct it, or to have the account deleted. We will do that, except where a law tells us to keep a copy, in which case we will say what we are keeping and why.
The host of the site keeps ordinary connection logs. We have not published a separate retention schedule for those logs. If you need the number of days, ask, and we will answer from the host's current setting rather than invent one here.
This page was last updated on 3 October 2026.
The terms say what the free account is. Security says who can open it.
If this page and the product disagree, the product is the bug. Tell us.
The short version
The long version is above. These are the lines people look for.
Do you email the company record?
No. A reply shows inside the account, on Plan and on Tools.
Do you sell it?
No.
How do I delete the account?
Email hello@betr.agency. There is no self-serve button yet. We will delete it unless a law tells us to keep a named piece, and we will say which.