The workflows people actually use
These are the most-used Mailchimp workflows in the library. We do not sell them as-is: a template
is a sketch, and the difference between a sketch and something you can run a business on is the
part below.
- Trello to Mailchimp Workflow
- Mailchimp to HubSpot Workflow
- Mailchimp to HubSpot Workflow
- Google Sheets to Mailchimp Workflow
- Mailchimp Workflow Automation
- Airtable to Mailchimp Workflow
What we change before it goes live
A workflow engine holds the sequence, the retries and the credentials, so the logic lives in one visible place instead of scattered across four tools.
- Map the manual sequence, including who currently does each step
- Build it on your own instance so you own the automation outright
- Add queueing and retries so a transient failure never drops a record
- Alert on failure and version every change
The part most people skip: the failure path. We deliberately fail a step
in staging so you can see exactly what happens to the record, who gets told, and how it is retried.
That is the part you are actually buying.
Where these go wrong
Workflow tools make it easy to build something nobody can maintain. We version every workflow, document the field mapping, and keep credentials out of the canvas.
Marketing email carries consent obligations under the Spam Act. The consent record, not the send, is the part that matters.
What it costs, and what happens to the unknown part
A single Mailchimp workflow is $700 to $2,500 to build and $290 a month to run, on your own
instance. Where two or three workflows land together the build overlaps rather than doubling, and
the managed fee steps rather than multiplying.
The part worth understanding is what happens to scope we have not built before, because
that is where fixed-price work usually goes wrong. We do not fold a guess into the build price.
Anything unrecognised is quoted as a separate, deliberately wide allowance plus a $1,500 discovery
session, and the page shows you a budget figure that includes it. You plan against the number that
covers the unknowns, not the number that flatters us.
The rest of the arithmetic: a single Mailchimp workflow is $700 to $2,500 to build and $290 a month
to run, on your own instance. Where part of your request is not a known pattern, we price it as an allowance with a
$1,500 discovery session rather than folding a guess into the build price. You can get a number for
your own case in about a minute on the plain-English page.
Common questions
What can you actually automate with Mailchimp?
Anything the API exposes. The community library alone has 18 workflows involving Mailchimp, and those are patterns other people have already used rather than ideas. Most requests we get are some version of campaigns fed from live data.
What does a Mailchimp automation cost?
$700 to $2,500 for a single workflow on an instance that already exists, and $290 a month to run it. If part of what you want is not a known pattern, we add a clearly separated allowance and a $1,500 discovery fee rather than pretending we have priced it.
Is there anything compliance-related here?
Marketing email carries consent obligations under the Spam Act. The consent record, not the send, is the part that matters.
How long does it take?
Three to seven days for a single workflow, plus a day or two to stand up the instance if you do not have one. The variance is almost never the code; it is how fast credentials and an agreed field mapping arrive.
Do we own it?
Yes. It runs on your own instance, under your own accounts, and the repository is yours. The licence of the workflow engine expressly permits us to build and support workflows for you, and we do not resell it as a product.
Where to next
The Mailchimp integration page lists the workflows and
what each one joins. If you would rather just say what you need, the
plain-English page will scope and price it, including an allowance for
anything we have not built before.